CONCEPT SITE: the story behind the plan
Happy Mobile Life Product

All decisions

3. A grid of frequent lines, not a hub-and-spoke

T1 line strip map
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T2 line strip map
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T3 line strip map
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T4 line strip map
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What we chose: four main lines that come often, and five short crossovers that tie them together.

What else we considered:

Why: we mapped where people live and work, the I-43 interchanges, the river crossings and the main corridors. The city's shape points to a few strong north-south spines (Taylor, 14th and 8th) crossed by east-west avenues. A grid lets people go across town directly, transferring at any crossing instead of always going downtown first.

We chose frequency over coverage for the buses. When a bus comes every 10 to 15 minutes, you stop planning and just go. A bus that comes once an hour near your door is less useful than one that comes every 12 minutes a short walk away. Coverage still matters, so we gave it to the vans (see decision 5).

Every main line crosses the Sheboygan River on an existing road bridge. The network works with or without any new bridge.

Why T4 starts downtown at 8th and Erie: we first considered starting the Kohler-Falls line at the Central Hub. Starting one stop earlier, at 8th and Erie by the Mead Library, gives downtown a one-seat ride to the West Gateway and the Falls. It also links T3 riders with no extra walk, and the Central Hub stays on the route for transfers.

Come often, so you never need a timetable.

Next decision: 4. Serving the places people love and need