CONCEPT SITE: a preview of how the service could work
Happy Mobile Life Product

E-Bikes

All-electric, free-to-ride bike share. The bike version of fare-free. E-bike and e-trike docks at every Longevity Hub and every heated station.
Riding is free. Just get on.No fares, no passes, no cards. Every bus, every rider, every day.

Where to find a bike

Every Longevity Hub, every heated station, plus Taylor and Superior, Meijer, downtown 8th and Erie, 8th and Indiana, north Walmart, the West Gateway (with links to Deer Trace and Woodlake), Sheboygan Falls downtown and the lakefront. Plymouth and Sheboygan Falls Hub Points get a dock too.

Estimate

About 25 stations
About 150 e-bikes and 20 e-trikes at the start, growing toward Madison's scale.

Unlock in the same app

Bikes unlock from the Happy Mobile Life app, with no charge for rides up to a set time (time TBD).

Adaptive e-trikes

Low step-through, three-wheel, electric-assist trikes, including recumbent and side-by-side tandem models, at every Longevity Hub, with a short free fitting and ride lesson. Partners to approach: the Sheboygan County ADRC, the YMCA and the senior center.

Longevity Loan

Borrow an e-bike or adaptive e-trike free for 2 to 4 weeks, with helmet, lock and a lesson. Then join bike share or buy one. For seniors, people starting new jobs, and anyone told by a doctor to move more.

Estimate Pilot size: 40 e-bikes and 10 adaptive e-trikes, lent from the Central Hub and the library.

Lakefront loop

A signed e-bike loop linking the Hubs to the lakefront, South Pier, the marina and the Shoreline routes along the lake. Lake-view stations at the beach and South Pier.

All winter

Year-round docks inside heated Hubs, studded-tire e-bikes and e-trikes in winter, fewer bikes on the street December to March.

Proof it works in Wisconsin

Madison became the first all-electric bike share in 2019, and ridership grew from about 150,000 trips (2019) to 511,666 (2024).