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SHEVEGAS Mike
Mike Brunette smiling at the camera, standing on a playground disc swing in Sheboygan

I'm Mike.

I was a prototypical Sheboygan kid. Frisbee, skateboards, Atari, the whole deal.

I played basketball, built rockets out of anything and mostly just had a good time.

At eight I pitched a championship game at Legion Park for Brunettes Ace Hardware.

Our store sat on the southwest edge of town, pretty much surrounded by farmland.

I ran the electronics: Pong, quadraphonic stereos, Nintendo. I ordered a truckload of skateboards before they hit. Gone before Thanksgiving.

Sheboygan has changed since then, for better and for worse. I've changed too.

I studied at UW-Platteville and got my master's in journalism at Iowa.

Then I shot for Gannett, Thomson and ABC Sports, from Packers sidelines to small-town front pages.

My paper in Albert Lea was the first in the world shooting 100% color. We could run color on any page, print anything, anywhere. I rolled it out across the chain.

In 2001 I saw voice assistants coming, ten years before Siri. I went to CES, met the Danger team, talked to Apple developers.

The patents went nowhere. I went back to school.

I've worked in Uganda. I've taught photojournalism, web design and radio.

I sing, do yoga by the library fountain and still fly on playground swings.

Now I point my camera at Sheboygan, and at the people who run it.

My Flock investigation helped kill a surveillance contract, 10-0.

“Who Runs Sheboygan?” is my long look at money, boards and power.

I'm seeking the District 7 seat because somebody has to do the homework.

I like people, music, water and moving.

I'm getting my life together. I want to live long, feel good, make friends and find love.

What I believe.

Get 1% better at one thing every day. It adds up like a flywheel.

Life should be easier, with less paperwork and more people smiling.

I move the future forward: Pong, color newsprint, voice assistants, now AI.

What I teach.

Say hi.

I'm Mike Brunette. See me around Sheboygan.

Come say hi.